Dickson, Peter R. <br/><br/>
Marketing management / 
Peter R. Dickson. 
 - 2nd ed. 
 - Fort Worth :  Dryden Press   c1997. 
 - xxxiv, 813 p. :  col. ill. ;  27 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030177421 
<br/><br/><label>LCCN: </label>96083162  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D48 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8