MICHAEL R. CZINKOTA <br/><br/>
GLOBAL MARKETING 

 - PHILADELPHIA  DRYDEN PRESS  1996 
 - XXV,648p. 
<br/><br/> index 
<br/><br/><label>ISBN: </label>9780030106491 
<br/><br/><label>LC Class. No.: </label>HF 1416 CZI