TY  - BOOK
AU  - FITZSIMMONS,A.James ed.
AU  - FITZSIMMONS,J.Mona
TI  - New service development: creating memorable experiences
SN  - 9780761917427
AV  - HD9980.5.N48 NEW 
PY  - 2000///
CY  - London
PB  - Sage
N1  - index
ER  -