DeLong, Thomas.

Professional services : text and cases / Thomas DeLong, Ashish Nanda. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxxii, 538 p. : ill. ; 24 cm.

0072559209 9780072559200


Professions--Marketing.
Consultants--Marketing.
Service industries--Management.

HD8038.A1 / D45 2003

658