becoming brand-driven through company-wide action LePla, F. Joseph 1955- creator Parker, Lynn M. 1956- text bibliography enk London Milford, CT Kogan Page 2002 Rev. ed. monographic eng

print

xiv, 299 p. : ill. ; 24 cm. F. Joseph LePla & Lynn M. Parker. Includes bibliographical references (p. [285]-287) and index. Branding (Marketing) HD69.B7 L47 2002 658.8/27 0749437200 2003265399 http://www.loc.gov/catdir/enhancements/fy0715/2003265399-d.html http://www.loc.gov/catdir/enhancements/fy0912/2003265399-b.html http://www.loc.gov/catdir/enhancements/fy0715/2003265399-d.html http://www.loc.gov/catdir/enhancements/fy0912/2003265399-b.html DLC 030115 20250617130611.0 13058373