@book{6547,
	author = {LePla, F. Joseph, and Parker, Lynn M.,},
	title = {Integrated branding :},
	publisher = {Kogan Page,},
	year = {2002.},
	address = {London ;},
	edition = {Rev. ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0715/2003265399-d.html}
}