TY  - BOOK
AU  - Roxas Juanita
AU  - Churchill Gilbert A. Jr.
AU  - Peter J. Paul
TI  - Marketing: Creating Value for Customers
SN  - 9780256174748
AV  - HF5415.5 CHU 
PY  - 1995///
CY  - Chicago 
PB  - Austen Press/Irwin
KW  - Marketing
ER  -