Nelson, Carol,  1953- <br/><br/>
How to market to women :  understanding and reaching today's most powerful consumer group / 
Carol Nelson ; guest foreword by Frances Lear. 
 - Detroit :  Visible Ink,  c1994. 
 - xvi, 310 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0810394847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers.<br/>Marketing.<br/>Women consumers--United States.<br/>Marketing--United States.<br/>Women in advertising--United States.
<br/><br/><label>LC Class. No.: </label>HC110.C6  / N45 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/348