Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2007. 
 - xix, 561, C-38, G-11, I-22 p. :  col. ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>0131869604 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S35 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/342