Arnould, Eric <br/><br/>
Consumers 

 - 1st 
 - Boston  McGraw Hill  c2002 
 - xviii, 750p 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780256133608 
<br/><br/><label>LC Class. No.: </label>HF5415  / .32 ARN