TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing management: a relationship approach 
SN  - 0273643789 (pbk.)
AV  - HF5415.55 .H65 2003
U1  - 658.8 21
PY  - 2003///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Relationship marketing
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -