Hollensen, Svend. <br/><br/>
Marketing management :  a relationship approach / 
Svend Hollensen. 
 - Harlow, England ;  New York :  Financial Times/Prentice Hall,  2003. 
 - xxvi, 787 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0273643789 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing--Management.<br/>Relationship marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .H65 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8