TY  - BOOK
AU  - McDONALD, MALCOM & LEPPARD, JOHN
TI  - THE MARKETING AUDIT: TRANSLATING MARKETING THEORY INTO PRACTICE
SN  - 9780750617062
AV  - HF 5415 .16 MCD
PY  - 1991///
CY  - OXFORD
PB  - BUTTERWORTH-HEINEMANN
ER  -