McDONALD, MALCOM & LEPPARD, JOHN <br/><br/>
THE MARKETING AUDIT  TRANSLATING MARKETING THEORY INTO PRACTICE 
MALCOM McDONALD & JOHN LEPPARD 
 - OXFORD  BUTTERWORTH-HEINEMANN  c1991 
 - vii; 266p;.  ill; 
<br/><br/><label>ISBN: </label>9780750617062 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .16 MCD