Moutinho, Luiz. <br/><br/>
Cases in marketing management / 
Luiz Moutinho. 
 - 2nd ed. 
 - Wokingham, England ;  Reading, Mass. :  Addison-Wesley,  c1995. 
 - xii, 390 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0201627442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M69 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8