Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 8th ed. 
 - Boston :  Irwin/McGraw-Hill,  c2000. 
 - xviii, 318 p. :  ill. ;  23 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0073661511 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P388 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8