Walker, C. Orville <br/><br/>
The  Marketing Strategy;  planning and implementation 

 - 2nd 
 - Boston  McGraw-Hill  1996 
 - xiv, 392p 
<br/><br/><label>ISBN: </label>7980256136926 
<br/><br/><label>LC Class. No.: </label>HF5415  / .13 WAL