TY  - BOOK
AU  - Baker,Michael J.
TI  - The marketing manual
SN  - 0750636521
AV  - HF5415.13 .B35 1998
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Management
UR  - http://www.loc.gov/catdir/toc/els033/98228280.html
UR  - http://www.loc.gov/catdir/description/els033/98228280.html
ER  -