Baker, Michael J.,  1935- <br/><br/>
The marketing manual / 
Michael J. Baker. 
 - Oxford ;  Boston :  Butterworth Heinemann,  1998. 
 - viii, 279 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>0750636521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B35 1998