TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph
AU  - McCarthy, Jerome E.
TI  - Basic marketing: a marketing strategy planning approach
SN  - 9780071221108
AV  - HF5415 .13.M369 PER
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
ER  -