Perreault, William D. <br/><br/>
Basic marketing;  a marketing strategy planning approach 

 - 18th 
 - New York  McGraw-Hill  c2011 
 - xxvii,746p 
<br/><br/><label>ISBN: </label>9780071221108 
<br/><br/><label>LC Class. No.: </label>HF5415  / .13.M369 PER