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  <titleInfo>
    <title>Marketing and entrepreneurship in SMEs</title>
    <subTitle>an innovative approach</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Carson, David</namePart>
    <namePart type="date">1947-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Prentice Hall</publisher>
    <dateIssued>c1995</dateIssued>
    <dateIssued encoding="marc">1995</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 296 p.  : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">David Carson ... [et al.].</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Small business</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HF5415.13 .M3447 1995</classification>
  <classification authority="ddc" edition="20">658.8</classification>
  <identifier type="isbn">0131509705</identifier>
  <recordInfo>
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