Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.]. - London ; New York : Prentice Hall, c1995. - xvi, 296 p. : ill. ; 24 cm. ISBN: 0131509705 Subjects--Topical Terms: Marketing--Management.Small business--Management. LC Class. No.: HF5415.13 / .M3447 1995 Dewey Class. No.: 658.8