McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm McDonald. 
 - 4th ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1999. 
 - xviii, 578 p. :  ill. ;  25 cm. 
<br/><br/> "Published in association with the Chartered Institute of Marketing."  Includes index. 
<br/><br/><label>ISBN: </label>0750641169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369183 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8/02