Smith, Paul <br/><br/>
Strategic marketing communication;  New ways to build and integrate communications 

 - London  Kogan Page  c1997 
 - xiv, 290p;  ill.; 
<br/><br/><label>ISBN: </label>9780749420130 
<br/><br/><label>LC Class. No.: </label>HF5415  / .123 SMI