TY  - BOOK
AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 0131064851 (alk. paper)
AV  - HF5415.13 .B46 1997
U1  - 658.8 20
PY  - 1997///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
ER  -