Best, Roger J. <br/><br/>
Market-based management :  strategies for growing customer value and profitability / 
Roger J. Best. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1997. 
 - xxiii, 424 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0131064851 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B46 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8