Palmer, Adrian. The business and marketing environment / Adrian Palmer and Bob Hartley. - 2nd ed. - London ; New York : McGraw-Hill, c1996. - xiii, 340 p. : ill. ; 25 cm. ISBN: 0077092627 (pbk : alk. paper) Subjects--Topical Terms: Marketing.Export marketing.Organizational effectiveness.Marketing research. LC Class. No.: HF5415 / .P234 1996 Dewey Class. No.: 658.8