McDonald, Malcolm. <br/><br/>
Marketing :  a complete guide / 
Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. 
 - New York :  Palgrave Macmillan,  2003. 
 - xxv, 556 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0333994361 (cloth) 033399437X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M224 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8