Baker, Michael J. <br/><br/>
Marketing;  an introductory text 

 - 6th 
 - London  Macmillan Business  c1996 
 - xvii, 577p 
<br/><br/><label>ISBN: </label>9780333663233 
<br/><br/><label>LC Class. No.: </label>HF5415  / BAK