TY  - BOOK
AU  - Argenti,Paul A.
TI  - Strategic corporate communication
SN  - 9780070618169
AV  - HD30.3 .A735 2007
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.
KW  - Communication in management
KW  - India
KW  - Communication in marketing
KW  - United States
ER  -