Argenti, Paul A.

Strategic corporate communication / Paul A. Argenti. - New Delhi : Tata McGraw-Hill Pub. Co., c2007. - xx, 274 p. : ill. ; 24 cm.

9780070618169 007061816X


Communication in management--India.
Communication in marketing--India.
Communication in management--United States.
Communication in marketing--United States.

HD30.3 / .A735 2007