FRAIN, JOHN <br/><br/>
INTRODUCTION TO MARKETING 
JOHN FRAIN 
 - 4TH EDITION 
 - LONDON  INTERNATIONAL THOMSON BUSINESS PRESS  c1999 
 - ix;,444p; 
<br/><br/><label>ISBN: </label>9781861521477 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .13 FRA