Perreault, William D. <br/><br/>
Essentials of marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 7th ed. 
 - Chicago :  Irwin,  c1997. 
 - xxvi, 613 p. :  col. ill., map ;  26 cm. 
 - Irwin series in marketing .
<br/><br/> McCarthy's name appears first in previous ed. 
<br/><br/><label>ISBN: </label>0256183414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8