Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. MacInnis. 
 - Boston :  Houghton Mifflin,  c1997. 
 - xxviii, 675 p. :  ill. (some col.), col. map ;  27 cm. 
<br/><br/><label>ISBN: </label>0395665922 (student book) 0395843855 (examination copy) 9780395665923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32   / .H69 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/342