TY  - BOOK
AU  - Hawkins Del L.
AU  - Best Roger J.
AU  - Coney Kenneth A.
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 9780072865493
AV  - HF5415.33  .U6H38 HAW
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -