TY  - BOOK
AU  - Smith P. R.
AU  - Berry Chris
AU  - Pulford Alan
TI  - Strategic Marketing Communication: New ways to build and integrate communications
SN  - 9780749429188
AV  - HF5415.123 SMI 
PY  - 1999///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing
N1  - Includes Index
ER  -