Smith P. R. <br/><br/>
Strategic Marketing Communication:  New ways to build and integrate communications/ 
P. R. Smith, Chris Berry & Alan Pulford 
 - Rev. Ed. 
 - London  Kogan Page Limited  1999 
 - xii. 300p.  ill.  21 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780749429188 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.123 SMI