Fill, Chris. <br/><br/>
Marketing communications :  interactivity, communities and content / 
Chris Fill. 
 - 5th ed. 
 - Harlow, England ;  New York :  Prentice Hall/Financial Times,  2009. 
 - xxxvii, 558 p. :  col. ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>9780273717225 (pbk. : alk. paper) 0273717227 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .F55 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/02