Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 11th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xiv, 252 p. :  ill. (some col.) ;  26 cm. 
<br/><br/><label>ISBN: </label>9780073380964 (alk. paper) 0073380962 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P388 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8