TY  - BOOK
AU  - Nelson,Carol
TI  - How to market to women: understanding and reaching today's most powerful consumer group 
SN  - 0810394847
AV  - HC110.C6 N45 1994
U1  - 658.8/348 20
PY  - 1994///
CY  - Detroit
PB  - Visible Ink
KW  - Women consumers
KW  - Marketing
KW  - United States
KW  - Women in advertising
N1  - Includes index
ER  -