Ketchen David J. Strategy|2008-2009 David J. Ketchen, Jr., Alan B. Eisner, Gregory G. Dess & G. T. Lumpkin - Boston McGraw-Hill/Irwin 2009 - xv. 319p. ill. (some col.) 25 cm Includes Index ISBN: 9780073381282 Subjects--Topical Terms: LC Class. No.: HD30 / .28 STR