Hollensen, Svend. Global marketing : a decision-oriented approach / Svend Hollensen. - 3rd ed. - Harlow, England : Financial Times ; Prentice Hall, 2004. - xxxix, 717 p. : col. ill. ; 27 cm. ISBN: 0273678396 Subjects--Topical Terms: Export marketing. LC Class. No.: HF1416 / .H65 2004 Dewey Class. No.: 658.8/4