International marketing relationships /
Sue Bridgewater and Colin Egan.
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
- xxii, 288 p. : ill. ; 25 cm.
- Profitable marketing relationships series .
0333733770 (hrdbk.) 0333733789 (pbk.)
Export marketing. Relationship marketing. Brand name products. Business networks. Strategic alliances (Business)