Tench, Ralph, <br/><br/>
Exploring public relations :  global strategic communication / 
Ralph Tench, Professor of Communication Education, Leeds Beckett University, Liz Yeomans, Principal Lecturer, Public Relations and Communication, Leeds Beckett University. 
 - Fourth Edition. 
 - Harlow  Pearson Education Limited  2017 
 - xxix, 578 pages :  color illustrations ;  26 cm 
<br/><br/> Revised edition of Public relations, 2013. 
<br/><br/><label>ISBN: </label>9781292112183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM1221   / .T46 2017 
<br/><br/><label>Dewey Class. No.: </label>659.2