TY  - BOOK
AU  - Heath Chip
AU  - Heath Dan
TI  - Made to Stick: Why some ideas take hold and others come unstruck
SN  - 9780099505693
AV  - HM1033 .H43 HEA
PY  - 2007///
CY  - London
PB  - Arrow Books
KW  - Sociology
N1  - Includes Index
ER  -