The persuasion handbook :  developments in theory and practice / 
James Price Dillard, Michael Pfau, [editors]. 
 - Thousand Oaks, CA :  Sage Publications,  c2002. 
 - xx, 874 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>0761920064 (c) 9780761920069 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)--Social aspects.<br/>Persuasion (Rhetoric)
<br/><br/><label>LC Class. No.: </label>HM1196   / .P47 2002 
<br/><br/><label>Dewey Class. No.: </label>303.3/42