TY  - BOOK
AU  - LePla,F.Joseph
AU  - Parker,Lynn M.
TI  - Integrated branding: becoming brand-driven through company-wide action 
SN  - 0749437200
AV  - HD69.B7 L47 2002
U1  - 658.8/27 21
PY  - 2002///
CY  - London, Milford, CT
PB  - Kogan Page
KW  - Branding (Marketing)
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003265399-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2003265399-b.html
ER  -