00870cam a2200229 a 4500 13058373 20250314132507.0 030115s2002 enka b 001 0 eng 0749437200 HD69.B7 L47 2002 658.8/27 21 LePla, F. Joseph, 1955- Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker. Rev. ed. London ; Milford, CT : Kogan Page, 2002. xiv, 299 p. : ill. ; 24 cm. Branding (Marketing) Parker, Lynn M., 1956- Publisher description http://www.loc.gov/catdir/enhancements/fy0715/2003265399-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2003265399-b.html lcc BK 0 4797 4797 0 0 lcc 0 0 NFIC CUL1 CUL1 GEN 2025-03-14 0 HD69.B7 LEP ulct00001736 2025-03-14 13:30:21 1 2025-03-14 BK