LePla, F. Joseph,  1955- <br/><br/>
Integrated branding :  becoming brand-driven through company-wide action / 
F. Joseph LePla &  Lynn M. Parker. 
 - Rev. ed. 
 - London ;  Milford, CT :  Kogan Page,  2002. 
 - xiv, 299 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0749437200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / L47 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8/27